McItaly: gone there, eaten that

I’m not a fan of McDonalds. I don’t really like Ronald, CJ and all the family, but when Ipazia pointed me to new McItaly burger and Guardian’s controversial article on Italian government being involved in the agreement between McDonalds and Italian food companies, I decided to forget stereotypes for a day and try the product. All in all — I thought — criticism should be based on facts, not just McDonalds is crap fud.

So here is the proof:

IMG_0103

IMG_0102McItaly openMcItaly munchMcItaly receipt

Appearance: the pictures above speak for themselves. When I came back from my trip at McDonalds, I found some more snapshots at TrashFood blog. As the Photoshop ad says, product images are for illustrative purposes only.

Taste: it just doesn’t live up to the claims. Asiago cheese doesn’t taste like Asiago, at all (you guys at Consorzio Tutela Asiago have no shame?). It’s just too sweet and meshing badly with industrial bread. The artichokes sauce really strikes the taste. Other reviews by other customers herehere and here seem to agree with my review.

Health: Nutritional information is not printed directly on the package, but McDonaldsMenu.info website is referenced for more information. Here’s nutritional info for McItaly, compared to best seller Big Mac (symbols legend):

McItaly vs Big Mac nutritional info

It’s quite easy to figure out that McItaly is 30% more caloric than Big Mac (about the same calories of a Pizza Margherita), is really fatter and especially bad for your cholesterol, considering high levels of saturated fat (91% of what you should eat daily, just in one burger!).

Price: € 4,20, a high price tag for a burger, but relatively low if matched against calories.

The verdict: Overall quality is quite low, compared to other McDonalds burgers. If you’re in for junk food at McDonalds, stay with Big Mac.

P.S.: As you can notice from my pictures, endorsment from Italian government is clearly noticeable on the package. They should have better checked what’s inside the package as well.

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  • That's what I call a self sacrifice on science's altar! I wonder what Mr Zaja was thinking while he was biting this new junkfood creation for marketing purposes... Did he, at least, find McItaly tasty?
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